December is the giving month. So, through MCB’s “Your Card for Change” initiative, we will be giving twice as much.
Christmas is fast approaching and to be honest, we are all somehow being happed in by the end of year euphoria and spirit. Today, many companies make it a point of showing that Christmas is not just about making business. Of course, the end of year is a peak period for many of us, particularly in the banking industry worldwide. It’s also a time where we work harder and count on our teams to go the extra mile.
On the other hand, this time is also the ideal one to give back to the community and to support things that we care about. Six months ago MCB had launched “Your Card for Change”. The mechanism behind this initiative is simple yet effective and powerful. For each transaction made with one of our debit cards, the Group contributes 10 cents to a fund earmarked for the preservation of the Mauritian biodiversity.
This season, we have decided to up the game a little by contributing 20 cents to this fund for transactions done during the whole month of December.
This means that our customers will also be actively involved in protecting our environment. It also means that somehow that end of year spending will be having a positive and impactful twist this year. While the onus is on us, the end users gesture is the one that really counts. The mechanism might not be new, but the impact is potentially a very big one.
Since its launch in May earlier this year, “Your Card for Change” has reached an amount of Rs 1,290,328. These funds will be used to support projects designed to protect and help our local biodiversity bloom and prosper.
Conservation has a cost. And, in the long run, initiatives like this one might just prove to be a major tool in saving the uniqueness of our small island and helping all those who call it home.
This also proves that every gesture we make as consumers counts. This Christmas, let’s all remember that.